Higher returns in humanity 人情回報價更高

 

Although the returns on diamonds could be higher than other investments, I believe we need to adjust our mentality. After all, diamonds are not like stocks, which focus on resale value. If I buy diamonds for a certain price, in 10 years the resale value would have gone up. Besides, I would also have enjoyed the privilege of wearing it for several years. Strictly speaking, the value appreciates, and it is considered a relatively risk-free investment. However, wearing jewellery also brings the wearer good luck. Therefore, one should not just think of the resale value. Jewellery can also be used as inheritance, passed on from generation to generation. In addition to the monetary value, it also brings a return in “humanity”.

I believe that jewellery has many good ”uses”. It is the motivation for people to be more ambitious, more determined to improve him/herself and to work hard, in order to save money to buy their own jewellery. Other than that, in order to show off the jewellery that you are wearing, you would keep yourself in good shape, pay attention to your appearance and your make-up. This definitely is the reason why jewellery will help you increase in value “beautifully”.

Jewellery is a blessing. The jewellery industry is a joyous industry. We do not only sell products to a customer: the jewellery is a piece of art, which has irreplaceable sentimental value. People come into a jewellery shop for joyous occasions, weddings, proposals, birthdays – occasions where people express love. Also, families buy jewellery as a heritage to be passed on for generations. Many people only buy one ring in a lifetime. Therefore, we have the responsibility, through the brilliance of the diamond, to bring hopes and dreams to people who are destined to be together.

雖然，今日投資鑽石的回報，可能比別的投資工具更高，但我認為在心態上必須有所調整。始終鑽石投資不同於股票買賣，並不是以重售作為賺錢的方式，只不過我今日以這個價錢購入，十年後價格上升了許多，而且已佩戴了多年，如此一來，這亦算是一種升值，也是相對安全的投資。戴珠寶是用來「旺人」的，為擁有者帶來好運，所以不應只想著重售，而且珠寶有著傳承的意義，除了金錢價值，也加添了許許多多的「人情」。

我認為珠寶有著很好的「功能」，就是讓人更有上進心，天天發憤圖強、努力工作，儲錢購買屬於自己的珠寶。此外，大家為了使珠寶在身上展現更耀眼光芒，便會努力保養，特別注重化妝衣著打扮，這絕對是珠寶令你「漂亮地升值」的原因!

珠寶是一種祝福，珠寶業是一個開心的行業。我們不單是賣一件貨品給客人，珠寶首飾同時是一件藝術品，往往有著不能取代的紀念價值。每個進入珠寶店的人都為喜事而來，很多人是為了結婚、求婚、生日等等愛意的傳達，甚至是家族的傳承，才會特地去購買名貴珠寶，而不少人很可能一生只能買一枚戒指，所以我們肩負著責任，用心將最好的祝福，藉著鑽石的光芒，燃亮每位有緣人心中的期盼與希望。